When going into the food or drink market, there are lots of things to consider – and product labels are something that should be on the very top of your list. They can go a long way in terms of helping your product getting purchased and can actually be a determining factor for consumer purchase. We’ve listed some of the common mistakes that companies can make when it comes to product label creation.
It Doesn’t Contain Basic Legal Requirements
When creating packaging for food products – you need to make sure that it follows the basic legal requirements. You need to ensure important information such as any warnings for allergens, business details, nutrition info etc is on there. The finer details of your product need to be on the label, and it can be good practice to perhaps have a checklist at the ready to make sure you haven’t forgotten anything.
The Facts Haven’t Been Checked Correctly
As mentioned – the nutrition details are essential when pushing a food product, and you need to be sure you are accurate in the facts you are displaying. There have been major supermarket chains in trouble for not referencing things like this accurately. If a failure in the facts is spotted – this can be a massive problem in your brand, and people will lose trust in your products. Ensure that you aren’t misleading the consumer with the info that you display.
The Ingredients Aren’t Listed Fully and Correctly
Not listing the ingredients correctly is a common mistake for food manufacturers. It’s important that you don’t take any shortcuts when you are listing the items, and everything needs to be included in the product label, so the consumer knows exactly what they are purchasing. Make sure that you don’t use any abbreviations, or trade names to avoid any confusion whatsoever.
The Label Isn’t Legible
One of the biggest mistakes when it comes to food labelling is that the label itself or large portions of the label are illegible. This can be more common when companies are producing lots of different products and there are lots of labels that need to be created. Due to this, it’s essential that you use advanced labelling systems to make sure that you are creating labels that are of the highest quality.
The Font Makes Information Difficult to Read
Sometimes fancy fonts can look great, but they are of no use if they can’t be read properly. There are actually minimum guidelines from the FDA that you need to adhere to, but it’s god marketing practice in general to ensure that you aren’t using fonts that are too busy. You also need to make sure that you are contrasting the colours correctly to make it easier to see the information displayed.
If you are in the food or drink industry and want to make sure you are adhering to the appropriate guidelines, not only to make sure you don’t get yourself into trouble – but to sell more products in general.