Bill Gates said “If I had my last dollar, I would spend it on public relations”, but what do public relations agencies do? It is something that I am always asked. It is certainly worth reading this article in which we explain the importance of public relations (PR) and how they can help your brand or company. When you finish reading it, you will surely agree with the opinion of one of the richest men on the planet.
Public Relations Melbourne agencies help you to create, develop and maintain the credibility and position of your brand in the market. Through a variety of strategic communication techniques, they work to strengthen your brand’s links with different audiences by listening to them, informing them and persuading them. Having an established and positive relationship with the audience is key to sales and, therefore, to the success of your organization.
Just as the media has evolved, public relations agencies have also done so to provide social network management services, influencer marketing, 24/7 monitoring, SEO, among others.
BENEFITS OF PUBLIC RELATIONS FOR YOUR BRAND
- BUILD YOUR IMAGE
The main service offered by public relations agencies is to create the communication strategy and work on key messages to manage the public image of the brand. It is extremely important for the success of a company.
- MANAGE THE NEGATIVE MENTIONS
Thanks to hyperconnection, anyone with a smartphone in hand has the same capacity for opinion that only traditional media had before.
The public relations agencies have the authority, preparation and tools necessary to detect and effectively handle any problem of brand image, modifying it to benefit the company’s exposure. All that is needed is a redirection of history.
- INCREASE VISIBILITY
Having a public relations agency to manage how the news or information of your company is disseminated, will ensure that the story will be seen by the right people, thanks to the connections and the necessary understanding of the channels to disseminate any information that a company needs for its coverage and promotion.
- OPTIMIZE THE INVESTMENT
If a brand relies on its public relations team, its image will become clearer, unnecessary advertising will be avoided and its exposure will increase.
- PRODUCE EVENTS & COVERAGE
Events or experiences are an excellent way to increase brand exposure by bringing together consumers and businesses, engaging the general public and inviting influential people in off and online media for greater coverage.
- FIND AND PROMOTE RELATIONS WITH THE CORRECT INFLUENCERS
With the increasing use of social networks and their global impact, many bloggers, celebrities or anyone with many followers are labeled as “influencers”. A good public relations agency has the ability to find the right influencer, manage a win-win relationship and get them to talk about your brand in their communication channels.
Due to their credibility and connection with the consumer, they have a great impact on the diffusion of a brand.
- INCREASE CREDIBILITY
Public relations agencies seek to promote companies or individuals mainly through editorial coverage, which is known as “free media”, where stories are promoted to appear on websites, newspapers, television and radio programs, unlike of the advertisements that must be paid. Because the history of the brand is part of the editorial issues, the perception is more positive and consumers are much more open to listening to the media. As Richard Branson said “A good public relations story is infinitely more efficient than a front-page ad.”
The main objectives of the public relations agencies are to boost the visibility of their clients and to project to the public the best brand image.