Looking for an effective way to market yourself online? Well, you’re in the right place. Find out about all the ins and outs of online marketing, right here.
Let’s be frank. If you’re not marketing your business online, then, why not? What are you doing?! Seriously, everything is online in this day and age, and if you’re not marketing your business effectively online then you’re missing out on a huge amount of potential business. So, how do businesses go about marketing themselves online? Well, we’re here to run your through the basics. Because it’s not just about digital marketing, it’s everything to do with your website too.
We’ve spoken to Revive.Digital, experts in web design in Essex and London, about what it takes to market a business online. Because, as well as web design, they work in digital marketing too, so they know their stuff. In this post, you’ll find out all you need to know about marketing yourself online. Everything from the way your site should look and work, to which avenues of digital marketing you should be taking.
This is how to market your business online.
Now, being a digital marketing agency in London and Essex, Revive.Digital know that your main priority for online marketing is to work on digital marketing. However, it’s not the only important aspect. But, we’ll get to that. For now, we’ll run through (briefly), the different types of digital marketing.
One of the most important is Search Engine Marketing, or SEM. Because, when online users are looking for products or services, they’re more than likely to search it on, well, search engines. Making sure that you’re investing or working in SEM is crucial for your business to be found online. Because, it’s what users use to find products, services and businesses both locally and nationally.
SEM falls into two sections – paid and unpaid. Unpaid search marketing, SEO or Search Engine Optimisation, isn’t free (sorry). But, the term unpaid here means that it brings people to your website won’t cost you. Opposed to PPC (Pay per Click) where your account is charged every time someone clicks an ad for your website. There’s a lot to explain for both, but all that you need to know is that SEO is a long-term strategy and PPC is a great short-term one. Using both of them together is a powerful way to boost your business’ visibility on search engines.
- Social Media & Content Marketing
Another popular platform in the internet is, of course, Social Media. Marketing on social media goes past posting every now and again. It’s a tool that can be used for advertising and bringing in traffic to your site, leading to conversions. Used correctly, social media is a powerful weapon in your arsenal of digital marketing.
But, who creates engaging content for your social media and website? Content marketers. It’s an essential part of digital marketing, that creates content that users want to see. Whether it’s informative blogs or engaging videos, content can indirectly market products and services to users. Paired with SEM, these two forms of digital marketing are a powerful combination.
- Email and Influencer/Affiliate Marketing
Directly placing your business in customers’ inboxes, sounds good right? Well, email marketing allows you to do this. With a subscriber list and the right tools, you can send out marketing emails to entice users into using your services, buying products and to visit your website. Whether it’s a newsletter that allows you to announce a new blog or an email with a discount code, getting into a users’ inbox is essential for marketing.
As for influencer or affiliate marketing, this allows you to use someone’s status or popularity to market products and services on social media or affiliate websites. Through them ‘influencing’ their audience, be it on a company blog or social media site, your business can be marketed to their wider audience.
Combining all the forms of marketing listed above makes your online presence powerful. The more services you’re willing to invest in, the better the return.
So, like we said earlier, it’s not just about digital marketing. And, whilst investing in all these services is important, if anything, your website needs the same level of investment. Because your website is your digital shop front. It’s where users from social media, emails, search engines and more will find your business, and decide whether or not they’re buying into your products or services. Which means, you need to make sure your website is reflective of your business. It needs to look good and work well.
Why? So, users coming to your site, through digital marketing, know that you’re a reputable company and can use your site effectively. Because, a site that doesn’t work or doesn’t look good is a major hindrance to your online marketing. That’s why the pros always recommend your website is designed professionally, maintained and monitored – so you can see how your business performs online.
Ensuring that your business is covering all its bases online is imperative. A great website paired with the right digital marketing means that your business could flourish and grow online. All it takes is the right investment to ensure your business is getting the full exposure it needs. So, how do you market your business online? Invest in digital marketing and getting a beautiful, functional website for your business.